CRM Through Addressability & Memory

TOMS creates a relationship with the customer by implementing a log-in option. By logging onto TOMS as a member, customers can access to their history of orders and returns, addresses, check gift card balances,  track order statuses, create wishlists for future purchases, and even communicate with customer service for any questions.

Suggested Improvement:
In each customer's Account Summary, there could be an additional option under the category that suggests similar styles and color shoes based off previous purchases to stimulate more encouragement to future purchases. When a customer clicks the option, there could be thumbnails of the styles for the customer to view and select the item; directing them right to its main page. This could ultimately push for more interest and sales overall.