TOMS offer a simple, yet very meaningful cause behind their shoe business. With every purchase made, a donation of a pair of shoes goes to a child in need in another country. This concept provides customers the opportunity to make a personal contribution while receiving something in return. TOMS implements a push strategy where they 'push' their business concept and product towards the consumer, forecasting a demand for the product. TOMS mission is to transform everyday purchases into a force for good around the world. When you buy a pair of TOMS Shoes, you're also helping to improve the health, education and well-being of a child. The company's ultimate vision is to create a better tomorrow by taking compassionate action today.
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