Saturday, April 20, 2013

Digitalization



Every TOMS shoe featured on the website has a high-quality zoom-in function that enables customers to see every detail of the shoe to determine whether they like it or not. Customers may zoom into any photo provided of the product. 

Suggested Improvement:
TOMS could introduce and implement the 360 degree feature where customers could select the product and easily move it to any angle view they desire. This in turn could boost sales and customer understanding and interest in the product. 



TOMS also offers eyewear. For every eyewear piece you purchase, you help give sight to a person in need. Here you have the option to "virtually" try on a pair of eyewear either by uploading a portrait of yourself or using your webcam for a live virtual fit-session.

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