Saturday, April 20, 2013

Best In Class: Interactivity




TOMS provide interactive help and other options for customers to enhance their shopping experience. You can call, have a live chat, send a message, or even send a tweet through Twitter.


TOMS is Best in Class for the many ways in which they reach out to their audience. Another way in which TOMS interacts with customers is through their mobile app which is free to download. Within their app, they provide great functions such as shopping through their online store from your phone, virtually try on their eyewear, videos about their One for One Movement, and a forum in which fans and customers can post up comments and pictures about their shoes or eyewear. The mobile app has features that keep their fans and customers updated to new styles, trends and inspirations, events, news, and other related information.


Another part of their website also features a "How We Wear Them" page where fans can upload and share their favorite TOMS photos together. This is a great strategy in bringing everyone together to interact as a TOMS community.


Being that they're Best in Class, TOMS even offers a 100% Happiness Guarantee which they encourage customers to talk to them about any questions they may have, concerns, or issues with their order. The TOMS team is ready to assist any customer to guarantee their happiness!





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